Is literal translation an appropriate solution in localization? – a case study

Abstract

The following article explores the concept of video game localization, considering one of the possible translation techniques – literal translation (Vinay and Darbelent, 2000). The process of localization is a result of the growth of the game industry and players' demand for access to uninterrupted gameplay. It has forced the entire gaming market to consider adapting its product to different regions and large audiences (Esselink, 2000), which underscores the mandatory place of this process at the game development stage.